B1 - ONLINE Craft Distillery Business Planning Workshop

This complete Online and Interactive Workshop will allow you to gain the knowledge you need to compile your own Craft Distillery Business Plan and Cash-flow Budget, determine the Breakeven and ROI (return on investment) targets for your Craft Distillery, as well as the funding requirements for your Craft Distillery.

PLEASE NOTE: The C1 - Introduction to Distilling Course, or any other Distillation Course done in the past, is recommended for attendance to this course.

Course Contents

Introduction

• Introduction to Distillique, SACDI and RealCraft
• What is Craft Spirits?
• Benefits of SACDI Membership
• Benefits of RealCraft Membership
• Unpacking the B1 - Craft Distilling Business Course

National Liquor Products Act

• National Liquor Act Regulations and Designations
• Grape Spirit, Brandy, Husk Spirit and Related Categories
• Whisky, Malt Whisky and Blended Whisky Categories
• Cane, Rum, Gin and Vodka Categories
• Unspecified Spirit and Mixed Spirit Categories
• Grape and Spirit Liquors
• Addition of, Removal of, and Restricted Substances
• Labels and Labelling Requirements
• Keeping of Records and Sample Analysis
• Table 3,4,5 of the National Liquor Products Act
• Table 6 of the National Liquor Products Act
• Table 7 to 13 of the National Liquor Products Act

National Liquor Act

• National Liquor Act and Definitions within the Act
• National Liquor Policy
• Registration as Manufacturer and Distributor
• Compliance with the National Liquor Act
• Offences and Penalties within the National Liquor Act
• National Liquor Policy Council
• Regulations and Notices
• General Provisions

SARS External Reference Guide to the Spirits Industry (NEW SECTION)

• Introduction to SARS Spirit Policy
• Broad Overview of the SARS Spirit Policy

Department of Agriculture (NEW SECTION)

• Liquor License Certificate Application
• A-Number Application
• Label Approval Process and Health Warning
• Product Approval Process
• Export Approval Process

Roadmap to a Craft Distillery (EXPANDED SECTION)

• Requirements during Product Development
• Identifying the Right Location (Zoning, Business Rights, Size, Peripherals)
• License Application Process

1. Micro Liquor Manufacturing License
2. Provincial Distribution License
3. National Distribution License
4. On-premises Consumption License
5. Off-Premises Consumption License

• Inspections (Building, Health and Safety, Fire and Police)
• Financial Feasibility Study
• Branding and Marketing
• Project Planning
• Timelines and Procedures
• Market Research
• 20 Step Plan

Distillery Design (EXPANDED SECTION)

• Introduction to Distillery Design
• Use of Multiple Stills in a Commercial Distillery
• Space Factors in Distillery Design
• Distillery Flow
• Distillery Areas
• Practical Factors in Distillery Design
• Distillery Equipment
• Distillery Infrastructure
• Income Factors in Distillery Design
• Peripheral Income Streams
• Space Utilization
• Marketing Factors in Distillery Design
• Location
• Ambience

Making a Success in Craft Spirits

• Distillery Purpose and Philosophy
• Characteristics of Highly Successful Craft Distilleries
• Personal Requirements to be a Successful Craft Distiller

Financial Analysis (EXPANDED SECTION)

• Introduction to Cash Flow Analysis
• 2 000 Bottle per month Gin Production Facility (working from purchased Neutral)
• 1 500 Bottle per month Rum Distillery (working from Molasses)
• 2 000 Bottle per month Vodka and Gin Distillery (working from Grain)
• 4 04,000ttle per month Rum, Vodka, Gin and Whisky Distillery (working from Molasses and Grain)
• 8,000 Bottle per month Rum, Vodka, Gin and Whisky Distillery (Phased approach - 4 Phases)

Craft Distillery Business Plan Template

• Target Market Differentiation
• Market Research Strategies
• Brand and Brand Identity
• The Importance of "Story"
• Marketing Strategies
• Route to Market
• Brand Assets
• Festivals and Events
• Supply Chain
• Capacity Management (Labour, Equipment and Energy)
• Legislative Adherence
• Record Keeping
• Risk Management
• Distillery Engineering
• Distillery Operations
• Procurement
• Management and Governance
• Financial Planning
• And much much more ...

RECEIPT OF YOUR PAYMENT WILL CONFIRM YOUR ENROLLMENT FOR THE COURSE

Course Fees include:

• Printed course manual couriered to you 
• Downloadable presentation slides
• Access to the learning platform with access to the full set of training videos for 6 months.

You would require:

• Good Internet connection
• Preferably a laptop or desktop PC with sound to view the videos (Smartphone screen just too small)
• Pen and paper to take your notes
• You can pause, rewind and replay a video to make sure you do not miss an important part.

Please Note:

Unfortunately, none of the online courses can be cancelled after a voucher number or link has been emailed to you.