Introducing Xperimental: Distillique’s Bold New Brand Inviting Young Adults to Craft the Unexpected

Pretoria, South Africa — October 23, 2024 

Distillique, a leader in the craft distilling industry, is thrilled to announce the launch of its new brand, Xperimental. Designed for the adventurous and curious young adult, Xperimental invites a fresh generation to explore the world of craft beverages with a rebellious, do-it-yourself spirit. The Xperimental website is set to go live in early 2025, debuting with a range of dynamic kits that empower individuals to create high-quality gin, wine, and mead from the ground up.

Xperimental breaks the mold of traditional homebrewing by focusing on bold creativity, sustainable practices, and a sense of community. For those tired of cookie-cutter cocktails or uninspired wines, Xperimental’s kits offer an opportunity to experiment with flavors, ingredients, and techniques. The Gin Kit, Wine Kit, and Mead Kit are the first in an expanding line that emphasizes customization, personal style, and sustainable craft.

"Xperimental is all about redefining the rules of craft beverage-making,” says Daniel, Procurement, Warehouse and Sales. “We want to demystify the process, make it accessible, and let our audience know that their personal touch is what makes each creation unique. This brand is about encouraging people to explore and share their creations, and to redefine the experience of enjoying a drink.”

With a rebellious, innovative approach, Xperimental is tailored to those aged 22-38 who embrace DIY projects and thrive in social environments. Each kit has been meticulously designed to create memorable experiences, where every pour and flavor combination reflects a piece of the maker’s personality.

Key Highlights:

• Launch Date: Early 2025 (Products already available at Distillique)
• Products: Gin Kit, Wine Kit, and Mead Kit
• Target Audience: Young adults aged 22-38 who value self-expression, sustainability, and unique experiences
• Brand Tagline: Craft the unexpected.

By focusing on creativity, sustainability, and accessibility, Xperimental stands out as a trailblazing brand that inspires young adults to break boundaries, whether in their home kitchens, with friends, or at gatherings. With Xperimental, beverage-making becomes more than just mixing ingredients—it’s about redefining the social experience.

About Distillique
Distillique has been a pioneer in craft distilling, offering workshops, equipment, and products to help enthusiasts create premium spirits at home. With Xperimental, Distillique continues its legacy of excellence by making the art of craft beverage-making fun, accessible, and inclusive to a new generation.

For media inquiries, please contact:
Kristi van der Riet
kristi@distillique.co.za
060 547 2955