B3 - Marketing and Branding

This workshop will allow you avoid pitfalls and common mistakes when compiling and executing your craft distillery's Branding and Marketing plan ... and then to let your brand take off and do what you want it to do! 

More details

  • Centurion 1 Feb 2018
  • Centurion 8 Mar 2018
  • Centurion 24 May 2018
  • Centurion 2 Aug 2018
  • Centurion 4 Oct 2018
  • Centurion 29 Nov 2018

R 2,600.00

Product From (qty) Discount
B3 - Marketing and Branding 4 -20%
B3 - Marketing and Branding 2 -15%

This interactive workshop will allow you to properly comoile and manage your branding and marketing campaigns of your craft distillery.

Selected industry experts in craft spirit branding and marketing are presenting this course in co-operation with Distillique

COURSE OBJECTIVES:

To allow participants to compile their own small craft distillery branding and maretig plan ... and to execute it!

DURATION:

An intense one day (8 hour) course from 09h00 to 17h00 (or later!)

PRE-REQUISITES:

• Having some distilling experience / previous training would be advantageous.
• Bring your own laptop (with MS Excel and Word) for use during the course (highly recommended but not essential)

CONTENTS:

  • Branding and Marketing for craft distilleries
  • Market research - methods and resources
  • Defining your target market
  • Product and market alignment
  • Emotional and rational marget engagement
  • The "Story"
  • Marketing assets
  • Marketing channels and resources
  • MS Excel spreadsheet worksheets and plans 
  • Case studies and lessons learnt
  • Industry contacts

Course fee includes:

  • Excel planning and worksheet
  • Light lunch (please advise of dietary requirements)

Times:

• Starts at 09h00 until approximately 16h00 with lunch at 12h00, for two consecutive days

View the training calendar for the Branding and Marketing workshops.

Venue:

• Distillique Offices in Centurion (View Map) and Cape Town